Versa Towel Hand-Wash

Description

Versa Towel Hand-Wash, We partnered with a prominent customer to come up with a solution that would not only address their brand’s sustainability goals, but also reduce the number of SKUs carried and lower overall costs. Introducing…the innovative VersaTowel®, a hybrid hand-wash multi-use towel.

The VersaTowel® serves the functions for both hand and wash towels—eliminating the need to stock both items. This hybrid towel reduces waste and water usage, as well as lowers total terry acquisition costs.

At 13″×16″, this uniquely sized multi-use towel provides guests with the option to use as either a hand towel or washcloth. The VeraTowel® Hand-Wash Towel is a cotton-poly blend with a double cam border on each end that comes Room Ready for You® Laundered with Tide®, clean and ready for immediate use.

As an added bonus, housekeepers now only need to stock one towel on their cart rather than two! When a housekeeper restocks towels, they often put 4 of each type of towel: 4 bath towels, 4 hand towels, and 4 washcloths. The VersaTowel® Hand-Wash Towel can replace a total of 8 towels—4 hand towels and 4 washcloths—with just 6 hybrid VersaTowel® Hand-Wash Towels. Plus, the VersaTowel® folds and rolls like a dream! These multi-use towels will save your housekeepers time and welcome your guests with a sleek, organized display of bathroom terry, no matter how you choose to arrange them.

As if these features weren’t enough, you’ll also enjoy our Room Ready for You® Laundered with Tide® program, which allows you to use VersaTowel® right out of the box. Room Ready products arrive clean, fresh and ready for immediate use, bypassing the time, labor and costs of up-front processing.